Traveling Self-Publishing Geek Novelist Blues: the Defcon Variations

John standing in vendor room at Defcon

Me in my Defcon T-shirt glory

I write & publish fiction for hackers and geeks. I’ve written a novel and two novellas and I have another novel in the works. The baseline genre is cyberpunk/biopunk thriller, although I approach the subject matter in a kind of David Foster Wallace/Pynchonian way. So I’m actually kind of a postmodern metafictiony cyberpunky technothriller novelist. All my books concern hacking of both silicon-based and carbon-based systems.

As I discussed in Adventures in Self-Publishing, there’s no reasonable way for me to get my books into bookstores (all the tech bookstores that used to carry me have gone under). Therefor I have to use other ways to get my books in front of readers. So sometimes I go to places where hackers and geeks and congregate & there set up a table whereupon I put out copies of my books & glowing reviews from geekoid websites & start carnival barking like Billy Mays, selling my books for cash.

I’ve done this for more than ten years.

Does it make any sense to sell books this way? Am I a brilliant self-marketing original or just some crackpot who wrote some crackpot books?  I don’t know, but if you read this post I’ll think you’ll have enough info to form your own opinions. (Jane Friedman of Writers’ Digest thinks I’m doing something right, which is some consolation.)

Below, the story of my most recent such gig & biggest one ever, Defcon, Las Vegas, late July/early August 2010. This account includes a rambling disquisition on the whole “hand-selling books on the road” idea in general, with lessons learned from ten years of this idiocy.

(Since Defcon, by the way, I’ve sold the rights to my first novel, Acts of the Apostles. See here for the how and why I sold the rights.)
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Self-Publisher Sells Out! How and Why I sold the Rights to my Self-published Novel “Acts of the Apostles” to Underland Press

I recently signed deal with Underland Press, a new, indie publisher founded and led by  Victoria Blake, to give Underland the worldwide rights, electronic and print, to publish my novel Acts of the Apostles in any and all languages in basically any format (printed book, ebook, audiobook, etc).

I’ve been the publisher of this book for eleven years. It has sold pretty well as far as first novels (self- or traditionally published) go, and I have gotten a fair amount of attention for being an innovative self-publishing novelist.

I’ve written that as a self-publisher I get to keep the publisher’s cut as well as the writer’s cut, which means that any publisher would have to offer me a pretty sweet deal before I would consider giving my publisher’s cut to them. And I’ve noted (as have many other people) that in an age when more and more book sales are digital (that is, internet downloads of ebooks), the role of the publisher is less and less relevant.

In fact, over the last six weeks, sales of digital versions of my books have outnumbered sales of printed copies by about 60-1.

So why have I sold my rights to Underland?

Because I want Acts of the Apostles to become a worldwide bestseller. I want sales numbers in the millions. Failing that, it would be at least nice to make some money. I’m gambling that Underland offers the best opportunity for that to happen. Continue reading

Jane Friedman, long-time publisher of Writer’s Digest, talks with Wetmachine

I first met Jane Friedman sometime around June, 2001, when she called to tell me that my novel Acts of the Apostles had won the Writer’s Digest National Self-Published Book Award for that year (in the “genre” category:  a juried competition with 324 entrants, ahem; I digress).

That call took place pretty early in Jane’s 12 year career at F+W Media (and pretty early in my self-publishing career, now that you mention it.) Her talent was obvious and she rose quickly. In 2008 she was named the publisher of Writer’s Digest, the No. 1 resource for working writers. In her varied roles at F+W, she was responsible for the management and growth of multiple book lines, annual directories, newsstand and subscriber-driven magazines, online education and services, e-commerce, print and online advertising, as well as national writing events and competitions.

Jane recently left WD to take a position as assistant professor at the University of Cincinnati, and she now teaches full-time in the e-media department of CCM. She’s a frequent speaker at writing and publishing events; her focus is on helping writers understand the transformation underway in the media and publishing industries, and how they can be successful and in control of their careers.

I recently asked Jane if she would like to be interviewed for Wetmachine and SelfPublishing Review. She said yes, and I sent her some questions; her answers appear below the fold (and will appear in SPR tomorrow). If you read my recent interview with Mark Coker of Smashwords, you’ll notice some overlap in my questions. I think it’s interesting to see where Jane agrees with Mark and where she differs. But all of her answers are thoughtful and some of them are quite intriguing.
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Self-aware programs? Fools rush in where wise men fear to tread.

According to a status update on the facebook page of a friend of mine (which means it must be true), this quote:

‎”At this point we get into such difficult questions as whether a computer program can have purpose, or consciousness, or free will, or even a soul. I do not propose to address those issues now, because I am still chewing on the same questions concerning myself.”

is attributed to Guy Steele (whom fellow Wetmachanic Howard Stearns once told me he wanted to be when he grew up) in the book Things a Computer Scientist Rarely Talks About by (“The Legend”) Donald Knuth, whose fondness for ligatures in TeX among other things, were oh-so-gently lampooned in the book to be mentioned in the next paragraph.

Of course such “difficult” questions are precisely the (ostensible) subject of the famous & brilliant novella Cheap Complex Devices, which you can read portions of right here on this very website, or better still, buy a copy!  Any of y’all needing a nudge can start with this review, which gets to the heart of the matter quite nicely.

Smashwords founder Mark Coker talks to Wetmachine about the future of publishing

Smashwords is a service for helping small and self-publishers format ebooks in diverse formats (for example: kindle, epub, PDF, Palm) and distribute them through diverse retail channels (for example Amazon, Apple, BN, Kobo, and Smashwords itself). A few weeks ago I sent Smashwords founder Mark Coker a note asking if I could interview him for Wetmachine & SelfPublishing Review. He said yes; I sent him some questions about the current & future state of book publishing, and he answered. His replies appear below the fold.

I found his answers interesting and direct, and I think you’ll enjoy reading what he had to say.
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“I felt like I was in Church”

That’s a line attributed, if I recall correctly, to Eddy Vedder when asked about how he felt the first time he played with Neil Young (whose “Cortez the Killer” is playing through my headphones right now, now that you mention it, as it often does when I’m digging into basso philisophico depth of my own poor over-mined skull).

I didn’t feel like I was in church when I met uber-scientist George Church in his Harvard Med School lab/office six weeks ago, but I did feel a little bit awed and of course impressed. Turns out Church is a nice guy and we had a lovely chat. (How we met & what we talked about is a story for another day; all you CCD buffs might want to brush up on The Bremser Spam; that’s a hint.) I left behind a set of my books, and, somewhat to my surprise, he read them, and what’s more, liked them, and we’ve since become email buddies and we talk about this and that — subject to time constraints, of course, inasmuch as I’m an unemployed sometime novelist and he’s a world-famous scientist in charge of several important projects at various laboratories, not to mention being on the boards of too many companies to count, so sometimes I don’t have as much free time on my hands as he does. Continue reading

SXSW Dreaming

The deadline for submitting panel proposals for South by Southwest Interactive kind of snuck up on me. I learned just before midnight last Friday that the deadline was midnight on Sunday. It turned out that I had a bunch of stuff to do on Saturday and Sunday, so only spent a few hours Sat & Sun evening working on my panel proposal. The hard limit for the proposal was 1,500 characters. My first draft was twice as long. So as the clock ticked towards midnight Sunday I took out my trusty machete and started hacking.

I’m not really happy with the final proposal I submitted, but I thought the 3,000 character draft wasn’t that bad. In any event, it’s a panel that I would like to be on, or, failing that, attend.

So anyway, below you’ll find longer draft, the “before machete” version. Soon enough, I hope, you’ll see my “after machete” version on the SXSW website & I’ll bug yzall for your votes. Thanks.

Self-Publishing Novelists 2011: A Report from the Trenches.

We’ve been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher.
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Defcon Leaning

Looks like I’ll be heading to the mother of all hacker conferences, Defcon 18 in sunny Las Vegas 2.5 weeks from now. I’ll be attending parties and tech sessions, trying to not get hacked, and, mainly, selling my famous geekoid hackerific novels from a table in the vendor area.

I’ve got two reasons for wanting to attend: (1) I’m writing another hackerific novel, Creation Science, and I want it to feature either some action at Defcon or at the least, some characters (white & black hat) who are Defcon types. So I’ll be doing passive research & keeping my eyes open. (2) I want to sell books and get some notice for my books. If ever there were a target market for them, I think Defcon must be it. Maybe with a little luck I’ll get some notice as the author of what may well be the ultimate hacker book.

Any of y’all as have been to Defcon or who plan to attend this one, I would appreciate your saying hello in the comments. Any advice on how I can meet my two objectives would be especially welcome. In particular, what’s the best way for me to get the word out to the Defcon crowd about my books before I get there?

Ass over teakettle and a farewell to free ebooks

About three weeks ago I had freak accident on my bicycle. My chain froze as I was pedalling up a hill. I went ass over teakettle and performed a lovely three-point faceplant in the weeds (2 hands + 1 face = 3 ), spraining eight fingers & two thumbs and bloodying up my left cheek, which led to two visits to the emergency room and one to my doctor who told me that much of the symptoms in my hand were coming from my neck, where CT scans revealed “moderate to severe arthritis.”

As I picked myself up off the ground, in shock at the gross betrayal of me by my insubordinate bicycle and angry at gravity, and with my hands hurting ferociously and tingling in equal measure, and later, after calling my daughter, who was off in our family’s only working car, to ask her to come drive me to the hospital, I realized that I was not Cory Doctorow. Even after my daughter had picked up my wife who took me to the emergency room at Martha’s Vineyard hospital & I had heavenly dilaudid pumping into my vein I still was not Cory.

I’m mostly all better now. I even rode my bike a lot yesterday, despite the heat, right down to the Tisbury Street Fair, where I served strawberry shortcake with the guys in the Firefighters Association. It’s been three weeks since my bike mishap & I’m still not Cory. Consequently, I’ve stopped giving my books away for free.
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