People have been having great pun as this has floated around the 'net for a while, along with charges of Photoshopping, authentication via reviews of business directories, and charges of racism. Now within a day or so of the release of Gooogle Street View for Hong Kong, no more controversy. (Except for whether or not people should be offended by other people finding the joke offensive.)
Our weekly engineering meeting has a conference table and a huge projection screen. On this Monday, the Vancouver Olympics had just closed, and our three Canadian engineers were celebrating their climactic hockey victory. Being virtual, it was ridiculously easy(*) to find a flag image on Google, drag it in-world, and throw it up on the projector. No mess, no fuss, and no disturbance of the meeting. It might have been an afterthought, but it was appreciated.
In public social virtual worlds, a lot of attention gets paid to avatars — that's your primary dimension of expression. But in private business worlds, the whole environment is yours to personalize, and it's easy to change frequently. The discussion referenced in my previous post spoke of spontaneously creating a whole meeting room reserved and named in honor of a visitor.
* Much easier than the mechanics of adding a picture to this blog. See this video, and especially the last minute.
Under a banner that says “make a difference in the world”, there's a wonderful piece at active rain about using collaborative virtual worlds for Web 3.0 activity in the real estate industry.
Real situation rooms devote an awful lot to physical requirements.
Here's a virtual situation room from Forterra's Olive platform, where there is lot more emphasis on dealing with the situation.
Of course, a real operations center needs to control and interact with the physical world, pulling in not just media, but also manifestations of live data. And the participants must be able to take actions that effect the real world. See an older video of a Teleplace network operations center doing that here.
If virtualization can produce an effective result for much less money, why not apply it in business as well as government? Here's an example from industry analysts at Think Balm.
Of course, the point of a situation room is to bring experts and stakeholders together to deal with a changing situation. All the participants need to be able to quickly interact with resources, without physical or technological limitation. Unlike the set-in-concrete behemoths, a virtual environment can do better than bunkers to facilitate brainstorming and bringing new ideas together.
Impressive Steve Jobs product presentations are built around a unifying theme. Really, the theme of our last version(*) is scalability for large institutions. This is largely architectural work hidden from most users, such as network topology or administrative support.
So far, actual users seem to have been most taken with the manifestation of this theme in the ability to control their colleagues.
We've been creating new technologies faster than I can blog about them. Of course, I can't say anything until they're out, and then I'm focused on the next challenge instead of describing the last. One thing we've had for a while now is a “virtual DVR”.
We've discussed here how collaborative virtual worlds and other technology can be used to facilitate better business meetings while reducing business travel. (See here and its links.) What about when the purpose of the meeting can almost be said to be “to have a meeting” as opposed to being “to conduct business”? [Read More!]