Eleven Electric Lies & The Seventh Rule — Chapter 3

Eleven Electric Lies, cover illustration by Cheeseburger Brown

ELEVEN ELECTRIC LIES, cover illustration by the author

Before we continue with the current serial, I’d like to mention that my latest round-up of stories is available in a new printed edition, available today via the presses of Lulu. If you still like books, or know somebody else who still likes books, or just like supporting independent publishing by putting money in the pockets of the artists you enjoy, please consider ordering a copy or two of Eleven Electric Lies: Collected Stories Volume III.

Meanwhile, here’s the third installment of The Seventh Rule

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Book designer and self-publishing guru Joel Friedlander talks with Wetmachine about the future of publishing

As part of our continuing series of interviews with movers & shakers in the rapidly changing world of publishing, Wetmachine today talks with Joel Friedlander, proprietor of Marin Bookworks and creator & curator of the fantastically helpful and interesting site The Book Designer. Joel’s a long-time self-publisher and consultant to other self-publishers. He knows a lot and he’s funny and helpful. See my questions and his answers below the fold.

Joel joins Jane Friedman, head honcho emeritus of Writer’s Digest, and Mark Coker, creator of epub publishing powerhouse Smashwords.com in Wetmachine’s “Whither Publishing” interview series. Continue reading

Traveling Self-Publishing Geek Novelist Blues: the Defcon Variations

John standing in vendor room at Defcon

Me in my Defcon T-shirt glory

I write & publish fiction for hackers and geeks. I’ve written a novel and two novellas and I have another novel in the works. The baseline genre is cyberpunk/biopunk thriller, although I approach the subject matter in a kind of David Foster Wallace/Pynchonian way. So I’m actually kind of a postmodern metafictiony cyberpunky technothriller novelist. All my books concern hacking of both silicon-based and carbon-based systems.

As I discussed in Adventures in Self-Publishing, there’s no reasonable way for me to get my books into bookstores (all the tech bookstores that used to carry me have gone under). Therefor I have to use other ways to get my books in front of readers. So sometimes I go to places where hackers and geeks and congregate & there set up a table whereupon I put out copies of my books & glowing reviews from geekoid websites & start carnival barking like Billy Mays, selling my books for cash.

I’ve done this for more than ten years.

Does it make any sense to sell books this way? Am I a brilliant self-marketing original or just some crackpot who wrote some crackpot books?  I don’t know, but if you read this post I’ll think you’ll have enough info to form your own opinions. (Jane Friedman of Writers’ Digest thinks I’m doing something right, which is some consolation.)

Below, the story of my most recent such gig & biggest one ever, Defcon, Las Vegas, late July/early August 2010. This account includes a rambling disquisition on the whole “hand-selling books on the road” idea in general, with lessons learned from ten years of this idiocy.

(Since Defcon, by the way, I’ve sold the rights to my first novel, Acts of the Apostles. See here for the how and why I sold the rights.)
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Jane Friedman, long-time publisher of Writer’s Digest, talks with Wetmachine

I first met Jane Friedman sometime around June, 2001, when she called to tell me that my novel Acts of the Apostles had won the Writer’s Digest National Self-Published Book Award for that year (in the “genre” category:  a juried competition with 324 entrants, ahem; I digress).

That call took place pretty early in Jane’s 12 year career at F+W Media (and pretty early in my self-publishing career, now that you mention it.) Her talent was obvious and she rose quickly. In 2008 she was named the publisher of Writer’s Digest, the No. 1 resource for working writers. In her varied roles at F+W, she was responsible for the management and growth of multiple book lines, annual directories, newsstand and subscriber-driven magazines, online education and services, e-commerce, print and online advertising, as well as national writing events and competitions.

Jane recently left WD to take a position as assistant professor at the University of Cincinnati, and she now teaches full-time in the e-media department of CCM. She’s a frequent speaker at writing and publishing events; her focus is on helping writers understand the transformation underway in the media and publishing industries, and how they can be successful and in control of their careers.

I recently asked Jane if she would like to be interviewed for Wetmachine and SelfPublishing Review. She said yes, and I sent her some questions; her answers appear below the fold (and will appear in SPR tomorrow). If you read my recent interview with Mark Coker of Smashwords, you’ll notice some overlap in my questions. I think it’s interesting to see where Jane agrees with Mark and where she differs. But all of her answers are thoughtful and some of them are quite intriguing.
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