An excellent post on the “blocking premium” and “incumbent discount.”

The Google policy blog has this excellent post explaining the “blocking premium” and “incumbent discount” concepts in bidding. I've sprinkled pieces of this in variuous posts, but this really lays it out nicely in one place.

Stay tuned . . .

posted at 17:05:51 on 07/23/07 by Harold - Category: Spectrum

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