word for the day: neuroeconomics

I first heard the term neuroeconomics in a review of Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics by Paul W. Glimcher in the journal Acumen . (Another review can be found at human-nature.com.) My interest piqued by this new (to me) turn of phrase, a-Googling I did go, and turned up neuroeconomics.com, a blog run by Kevin McCabe, who runs the Behavioral and Neuroeconomics laboratory at George Mason University.


Like the pure psychoanalysts who shuddered to find their theories applied to advertising, I find myself discomfited at seeing my own interest in how the brain works specifically applied to matters of money.

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One Comment

  1. Check out this introduction article on Neuroeconomics:
    http://www.articleworld.org

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