Imagination Sinkhole

Pepsi & Me

Sometimes Pepsi lurks where you least suspect it.

Certainly, one can expect a modicum of Pepsi to find its way into convenience store coolers and the bellies of vending robots. To be sure, it is no surprise to have it offered as an apologetic substitution after having ordered Coca-Cola in a restaurant. Pepsi’s blue banners can be seen ballyhooing their sponsorship of everything from cricket matches to university dining halls.

But in my life I have also seen Pepsi positioned as pay, as payola, and even as a possible font of propaganda and dubious dietary science in its latest attempt to reach the new generation — this time by hijacking a trusted corner of the blogging world.

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